PHOENIX RISING YOGA SCHOOL OF YOGA THERAPY
8-panel sales brochure
This Vermont-based training center needed a brochure to hand out at national trade shows in order to expose their updated offerings to a broader audience.
Request was to use a 30-year established logo while providing a refreshed brand identity, and communicate extensive information on a small piece.
An 8-panel fold-over design that is less cluttered and more contemporary than prior communications, and fit their printing and mailing budget.
Content directives and edits to engage viewer interest by answering to a broader audience and clarifying the curriculum, certification requirements and options available to the perspective student.
Added bonus: color palette and visuals to use on social media.
Significantly increased awareness and program interest. Audience was clearer on their choices and benefits of the program.
Content Directive and Editing
Photo Shoot Direction