The newly designed logo depicts the upscale, rural & historic setting for this unique event venue.
BUSINESS CARD, FRONT AND BACK
CLIENT
RARITAN INN
ASSIGNMENT
The Inn is a gem in rural New Jersey, yet viewers to their previous site weren’t given a sense of it’s unique and upscale character, nor a clear understanding of it’s varied usages. They were unaware of the diversity and creative possibilities that is has to offer. I set out to make certain that they do.
DELIVERED
Brand Positioning and Identity Document,
Website, Business Cards
SERVICES
• Brand Positioning
• Logo & Brand Identity Design
• Content Directive and Editing
• Website Design, built on Squarespace
• Photo Selections
• Photo Retouching
• SEO Support
SOLUTION
Brand positioning was explored and defined, providing directive for identity and content. I visited the Inn to learn and feel what it would be like to host an event here, and through conversations determined what their target audience needs to see and hear in order to know they’ve found the place that’s perfect for their event, meeting or stay.
RESULT: An organized, thorough yet concise, and easy to navigate site that feels like a visit to the Inn, with a logo/identity to match.
OUTCOME
Just one month after the new site was live, the Inn’s owner was hearing compliments on the new site and seeing a significant increase in interest for holding events at the Inn.
- ”I’ve had more inquiries in these first two months after our new site went live than I had in the entire year prior.” See testimonials