Branding & website
The Raritan Inn needed to update their site as well as their branding. The Inn is a gem in rural New Jersey, yet viewers to their previous site weren’t given a sense of it’s unique and upscale character, nor a clear understanding of it’s varied usages. They were unaware of the diversity and creative possibilities that is has to offer. We made certain that they do now.
We began my visiting the Inn and feeling what it would be like to host an event here. We determined their brand positioning, designed a new logo that represents the upscale, historic rural setting, and began to help outline content that would tell their story,
We considered just what their target audience needs to see and hear in order to know they’ve found the place that’s perfect for their event, meeting or stay. The result is an organized, thorough yet concise, and easy to navigate site that feels like a visit to the Inn.
Just months after the new site was live, the Inn’s owner was hearing compliments and seeing a significant increase in interest for holding events at the Inn - ”I’ve had more calls for elopements in the last month than over the course of the last year!.”
Logo & Brand Identity
Content Directive and Editing
Website Design, built on Squarespace
LINK TO LIVE SITE